McGough & Company: The Brands We Carry
We love curating fine jewelry in the Flathead Valley — for the locals or for those just passing through. At McGough & Company, we handpick brands and pieces that feel right: makers with real skill, thoughtful sourcing, and designs that celebrate Montana and fine metalwork, meaning every item in our shop has character, quality, and a story.
Plus, we’re here to help you find the perfect item — engagement rings, wedding bands, family heirlooms, or a special treat. The collection you’ll find in our showroom is thoughtful, cohesive, and rooted in tradition, but it’s also fresh, responsible, and made to be loved. Explore the brands featured in our shop below, then stop by to see what calls to you.
Gold and Smoke
Gold and Smoke’s jewelry has a bold and edgy style that turns flattened bullets into unique pieces. Their designs mix rough, industrial elements with high-end materials like gold and silver, creating a balance between raw and polished looks. The pieces are simple yet eye-catching, with slightly imperfect shapes that give them a sense of realism and authenticity. Overall, their jewelry is modern, gender-neutral, and meaningful, representing the idea of turning something tough into something beautiful.
Afarin
Afarin’s style is refined and luxurious, centered on handcrafted designs made in 18 karat gold. Their pieces focus on high-quality craftsmanship, often featuring intricate detailing and carefully set gemstones that give each item a polished, elegant look. The overall style leans toward classic fine jewelry with a modern touch, emphasizing precision, durability, and timeless appeal.
Parlé
Parlé’s jewelry is defined by innovation and a thoughtful approach to design, blending artistic expression with understated elegance. Their pieces feel graceful and sophisticated, focusing on refined details rather than bold excess. Overall, the style is modern yet timeless, creating a balanced look that is both creative and quietly luxurious.
Allison Kauffman
Allison Kauffman creates handcrafted fine jewelry with an emphasis on ethical sourcing and meticulous finishing. Her line includes engagement rings, wedding bands, and everyday pieces. Classic with thoughtful modern twists—Allison Kauffman pieces are polished, wearable, and built to last, appealing to those who value craftsmanship and ethical practices.
Gabriel and Co.
Gabriel and Co. is a well-established, family-run jewelry brand offering a broad range of engagement rings, bridal sets, fashion jewelry, and watches. Their collections span traditional to contemporary, focusing on quality diamonds and value. Gabriel and Co. is a go-to for clients seeking reliable design variety and strong bridal offerings.
Crown Ring
Crown Ring specializes in distinctive men’s and women’s rings, often featuring bold silhouettes and intricate inlay or metalwork. Masculine, architectural, and crafted with attention to detail, Crown Ring pieces attract those who want rings with character—whether for fashion or wedding use.
Bulova
Bulova is a historic American watchmaker known for its precision timepieces. With a classic and dependable style, the brand offers both quartz and automatic watches, making it a strong choice for customers seeking recognized quality at accessible price points.
Tacori
Tacori is renowned for its handcrafted bridal jewelry—especially engagement rings and wedding bands—with signature crescent silhouettes and intricate detailing. Romantic, sophisticated, and highly finished, Tacori pieces appeal to clients who want luxurious bridal designs with ornate settings and exceptional sparkle. In addition to bridal pieces, Tacori also offers fine jewelry collections that reflect the same level of craftsmanship and elegant design.
Roman and Jules
Roman + Jules is a family-owned brand dedicated to exceptional design, craftsmanship, and service. Their collections range from bridal pieces to fashion-forward styles, featuring everything from classic diamonds to vibrant colored gemstones. Blending timeless elegance with modern trends, Roman + Jules offers a wide variety of fine jewelry designed to suit different styles while maintaining a polished, contemporary feel.
Variety Gem
Variety Gem offers a diverse, versatile jewelry style centered on fine gemstones and classic design. Their pieces highlight the natural beauty of colored stones, often paired with diamonds and precious metals to create elegant, eye-catching combinations. With a focus on quality and variety, their collections range from timeless, traditional looks to more contemporary designs.
Jennifer Dawes
Jennifer Dawes Design is a distinctive jewelry brand built on a foundation of sustainability, transparency, and handcrafted artistry. Focused on ethically sourced, conflict-free fine jewelry, the designs blend beauty with responsible practices. Inspired by both ancient cultures and modern influences, each piece feels timeless, unique, and thoughtfully crafted.
Doves by Doran Paloma
Doves by Doran Paloma offers handcrafted bridal and fine jewelry with a focus on exceptional diamonds and meticulous detailing. Romantic and luxurious, Doves designs often feature intricate milgrain, filigree, and sculptural elements, appealing to clients who appreciate heirloom-quality aesthetics.
Venetti
Venetti is recognized for its finely crafted engagement rings, bridal jewelry, and a range of pieces, including pendants, bracelets, and earrings. With a focus on classic design and high-quality settings, the brand emphasizes tradition and craftsmanship. Elegant and timeless, Venetti jewelry is ideal for clients who appreciate enduring styles and well-made pieces.
Mason Gem
McGough & Company
Our in-house designs — necklaces, bracelets, rings, and earrings — are inspired by Big Sky views, majestic wildlife, and the everchanging seasons of northwest Montana. Many pieces sparkle with locally sourced Montana sapphires, handcrafted to feel both rugged and refined. Engagements, anniversaries, or just because — McGough & Company designs bring a touch of Montana’s wild charm to everyday life.
Stop by and explore our wide selection of hand-crafted and hand-curated fine jewelry. Our knowledgeable team is ready to guide you through every detail and help you find something truly special. We’re located on Central Ave in downtown Whitefish and open 7 days a week.